Everything You Need to Know About Selling Your Products on Amazon
Amazon is one of the most trusted online businesses. As leaders in the field on internet retailing, Amazon has the e-commerce technology and the traffic to sell your products to a global market. If you’re an internet marketing newbie, quickly read through following features that Amazon offers for product sales.
Amazon Features
To give you a feel for the site, let us first take a look at the basic features offered by Amazon. Feel free to visit the site right now – do a search for any product and see what appears on your screen. Features to notice:
What CAN and CAN’T be sold on Amazon
Amazon permits sellers to place their products in the following categories: Books, Music, DVD, Video/VHS, Automotive, Baby, Camera and Photo, Electronics, Everything Else, Health and Personal Care, Home and Garden, Musical Instruments, Office Products, Software, Sports & Outdoors, Tools and Hardware and Video Games.
Please note that you will need to get a prior authorization in order to sell in the following categories: Apparel, Beauty, Cell Phones and Accessories, Gourmet, Grocery, Jewelry & Watches, Personal Computers (in Electronics category), Shoes & Accessories and Toys & Games.
The following products cannot be sold on Amazon: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo Processing, Prescription Medication, and Tobacco and Alcohol.
How it all works:
While we are on the subject of money, let me give you an outline of Fees involved in becoming a Seller on Amazon… There are 2 major ’seller’ packages that have been made available by Amazon. If you are looking to sell only a few products or expect to have less than 40 orders placed per month, you would want to register as an Individual seller. The only fee involved here is a ‘per product sold’ fee of $0.99 – this means that you only pay $0.99 per product that you sell. On the other hand, if you think that you will be selling much more than 40 products per month, you should sign up to be a Pro Merchant. Here you should expect to pay a standard monthly subscription fee of $39.99 as well as a minor referral and closing fee when your products sell. These fees are related to your products category.
Remember, for both selling options, there are no individual item listing fees and no credit card processing fees.
If you are new to e-commerce, you may be a bit concerned about the idea of doing financial transactions over the internet. Not to fear though- Amazon has developed a few handy features that may help set you mind as ease.
So now that you know how to get yourself started, you need to learn a few tricks of the trade… It’s all about the SALES, so what can you do to make sure that your products sell like hot cakes?
Tip 1) Keywords
Appropriate keywords are vital to high product sales over the internet. Keywords drive potential customers to your product, thus it is important to try to add product specific keywords to your Amazon product description as well as anywhere else that you may be writing about your product. If you want to get really high traffic from search engines, you might need to do a keyword phrase analysis of your main product. This can be done by using Google’s external keyword tool, or WordTracker’s free tool. It is essential that you choose suitable keywords, with the highest rankings.
Tip 2) Write about your Products
The more online content available about your product, the better it is for sales. It is important that you write interesting content that will appeal to your market, and make sure that it contains your product’s keywords. The next step is to publish this info all over the web. You can make use of the ‘Listamania’ or ‘So you’d like to%u2026guide’ features provide by Amazon, but you can also feel free to blog about your product or make use of social media sites for further product publicity i.e. make friends or start a group with people on Facebook who possibly have an interest in the type of product that you are selling.
Tip 3) Online Product Promotion Companies
Feel free to do a Google search to find a list of top product promotion companies. There are many companies available that will aggressively market your product online – with this type of external help; you won’t have to personally take on the marketing of your product. The only downside about making use of these types of companies is that most of their services require you to fork out a hefty bundle of cash.
As most Sellers actually opt for this kind of product promotion I would like to introduce you to an interesting company called RankTracer. They offer product promotion as a FREE, extra service, while the company primarily offers sales tracking for any product sold on Amazon.
RankTracer has been designed as a dynamic analysis tool. It allows you to track the sales of a variety of products on any of the Amazon locales – providing you with useful reports of sales rank statistics, complete with interactive alert systems and flash based graphs. If you are a selling anything on Amazon, the interpretation of this info will give you transparent and instant access to your actual sales figures, which is information that Amazon does not release. If you would like more info about RankTracer services simply visit www.ranktracer.com